Tagum Cooperative (TC) continues leading innovation and professional development by hosting a training workshop titled Pulse of Edit: Merging Blueprint Strategies of Video Precision and Digital Influence with Social Media Tactics on December 17, 2024, at the TC Function Hall.
This training workshop equipped identified TC employees with the technical and strategic skills necessary to produce impactful video content and leverage social media platforms effectively.
The workshop emphasized the growing importance of video editing as a tool for storytelling and audience engagement. Participants delved into the principles of crafting compelling narratives through techniques such as cutting, transitions, and the integration of effects. Advanced lessons on color correction, audio synchronization, and motion graphics elevated their understanding of creating professional-grade video content that resonates with viewers.
Given the surge in short-form video content on platforms like TikTok, Instagram Reels, and Facebook Reels, the session highlighted the art of fast-paced editing tailored to these platforms. Participants learned to create attention-grabbing content that maximizes engagement within the first few seconds. Through discussions on platform-specific strategies, including formatting and algorithm optimization, attendees were equipped to meet the unique demands of each social media channel.
The afternoon sessions were hands-on, featuring workshop assignments and practical exercises led by expert resource speaker Mark Anthony D. Garcia. Participants explored creative techniques such as sound design, text overlays, and storytelling to enhance emotional and narrative appeal. They also gained insights into creating content calendars and using analytics to refine strategies, ensuring their videos align with audience behaviors and trends.
A highlight of the program was the workshop presentations, where participants showcased their outputs, applying newly acquired skills in a collaborative setting. The interactive discussions and peer feedback reinforced the importance of continuous learning and innovation in producing effective video content. The awarding of certificates and recognition of standout performances further motivated participants to excel in their roles.
By bridging the technical and strategic aspects of video production and social media management, this workshop reflects Tagum Cooperative’s commitment to equipping its workforce with modern, relevant skills. Kenn M. Tayogandaga