[๐๐๐๐๐ฆ๐ฆ ๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฉ๐ฎ๐น๐ถ๐ฑ๐ฎ๐๐ถ๐ผ๐ป] Tagum Cooperative, dedicated to serving its members, recently concluded a week-long ACCESS branding validation event held from May 15 to May 19, 2023, at its Main Building conducted by the National Confederation of Cooperatives (NATCCO).
ACCESS Branding Validation is a rigorous assessment designed to evaluate the effectiveness and consistency of four perspectives of operations: financial perspective, member-customer perspective, internal business perspective, and learning and growth perspective. The process involves comprehensive audits, expert evaluations, and stakeholder feedback, all aimed at ensuring the brand’s alignment with its mission, vision, and values.
The validation process is an essential step towards sustaining the cooperative excellence in delivering excellent customer service, which contributes to a strong brand identity and establishes trust among members and the community.ย
With the commitment to delivering exceptional services, Tagum Cooperative emerged successfully from the validation, reinforcing its position as a reliable and customer-centric financial institution.